News & Events

Interactive–disability Equality in Sport has officially launched as the new brand for London Sports Forum for Disabled People.

Interactive reflects the organisation's core remit to work across London in partnership with sport and physical activity providers and the health and disability sectors to achieve the vision of disability equality in sport.

The new brand provides a modern identity for the organisations future and completes a two year transformation that has seen Interactive become the key agency in London to ensure disabled people can be active.

Tracey McCillen, Chair of Interactive said “Interactive is a memorable, energetic, modern and accessible identity. It encapsulates the organisations ethos and vision as we enter a new and exciting chapter in our work to achieve disability equality in sport”.

In May 2010, Interactive, in partnership with the Greater London Authority (GLA) and NHS London will launch the new five year, London wide strategy, "Inclusive and Active 2?, to get more disabled Londoners active.

"Inclusive and Active 2? was recently recognised within the new national strategy London 2012: a legacy for disabled people, as a key driver to increase disabled Londoner?s participation in sport and physical activity.

Stewart Lucas, Chief Executive of Interactive said “Interactive was a light bulb moment for us, as it fully articulates our remit and moves us into the modern day. Through "Inclusive and Active 2?, Interactive will continue to work with our partners to change perceptions and attitudes towards disabled people in sport and to ensure that being active is seen as a viable lifestyle choice for disabled people”. 

For more information visit www.interactive.uk.net