Fusion Lifestyle Supporting Communities

As a registered charity, we see our role not simply as a leisure contractor, but as a partner to the Council and other stakeholders within the local community.

We set out to have a positive impact on the local communities living around the facilities we manage. Our objective is to deliver high-quality sport, health and wellbeing services that are inclusive and accessible to all without stigma or inequity. In particular, we overcome barriers to participation, including socio-economic, age, gender, disability, cultural and ethnicity.

Our activities and initiatives can be summarised under the following headings:

  • Investment
  • Affordability and equity of access
  • Young people
  • Disabled people
  • Older people
  • Community programmes

Investment

Over the past 10 years, we have completed over £170M of investment with our local authority partners and funding bodies such as Sport England & HeritageLottery Fund. This programme has brought significant and improved amenity to our local communities, adding to the quality and variety of services and enhancing community wellbeing. 

We have re-instated 16 disused and dilapidated facilities, bringing to the community new and enlarged swimming pools, health and fitness facilities, children's activity facilities, sports halls, outdoor sports amenities andcafés. We estimate that there will be an extra 7 million visits a year as a result.

The Brockwell Lido, Wycombe Rye Lido and New River investments continue to add value to their localities bringing a wide range of sporting and non-sporting activities to previously derelict sites and driving in excess of an additional1 million visits a year. Affordability and Equity of Access

Affordability and Equity of Access

A concessionary pricing structure is in place across the portfolio to enable all disadvantaged and low-incomecommunities full access to our services. 8.7 million visits and over 32,000 of regular subscription customers are from hard to reach or low-income backgrounds and enjoy concessionary prices. In 2016 Fusion operated:

  • Targeted programmes within deprived areas to encourage participation;
  • Funded programmes of sports coaching with free places for children;
  • Free access to leisure centres for looked-after children. 

Young People

In 2017 Fusion had over 5.1 million visits by under 19s. Targeted activities included:

  • Teaching young people to swim - 3.8 million lessons delivered;
  • ASA Dory Campaign in partnership with Disney offering family swim sessions during the summer holidays;
  • Sport Camps during the holidays to help working parents;
  • Introduction of Toddler World and Toddler Gymnastics;
  • Child weight management programmes;
  • Sponsorships of young people in the London Youth Games, County Games and local sports awards;
  • Development of new sports clubs and continued support to local clubs, coaches and volunteers;
  • Sportivate funded physical activities for 11-19-year-olds;
  • Training, competitions and sustainable pathways inpartnerships with national governing bodies; 
  • Outreach events, taster sessions and multi-sport sessions;
  • Fusion Gymnastics programme;
  •  Junior Membership and delivery of Junior Gym sessions targeting under 19's;
  • "Performance Tennis" launched with the LTA providing pathwayto regional and national competitions;
  • Partnership with Youth Services and Youth Offending Teams including concessionary access;
  • Delivery of crime prevention sessions aimed at teenagers from deprived areas;
  • Youth Card project aiming to reduce anti-social behaviour and engaging the inactive;
  • Game Changer programme delivering Free Gym and Swim sessions in high deprivation wards. 

Disabled People

In 2017 there were over 0.4 million visits by disabled people. Activities to promote accessibility and awareness include:

  • Free swimming lessons for people with disabilities;
  • Extensive staff training in disability awareness, deaf awareness and advanced fitness instruction;
  • Free bespoke sessions and open days for families with disabled children enabling joint activities;
  • Dementia sessions, including walking football, Nordic walking, seated exercise and dance;
  • Specialised sports sessions including wheelchair basketball, football and tennis, Boccia, trampolining, swimming and badminton;
  • "Short Breaks" programme for carers;
  • Youth Disability Football Festival with pathways into regular club sessions;
  • "Instructability" training and placements offered to disabled people;
  • "Active with Ease" programme which gives 12 weeks of activity for people with medical conditions;
  • Sports Days for visually impaired; 
  • "Active Body Healthy Minds" programme in partnership with the charity Mind; 


Older People

In 2017 there were 2.5 million visits by over 60s. Activities to promote accessibility and awareness included:

  • Specialist 60+ sessions which included swim, gym, class and sports activity for an all-in price;
  • NHS programmes for exercise referral, cardiac rehab, stroke rehab, falls prevention and health walks;
  • Low impact alternative for fun sports such as "Walking Football" and "Walking Netball";
  • "Health Hub" in partnership with Age UK which runs taster sessions;
  • Free 60+ dance classes in partnership with Positive AgingCouncil;
  • Older peoples "No Strings" and "Essentials" badminton sessions;
  • Men's Health event offering health MOT's and cancer awareness in the City of London;
  • Chair based exercise classes in partnership with community housing organisations;
  • Escape knee pain sessions and stop smoking advice sessions;
  • Expansion of the Young at Heart programme now delivering physical activity 7 days a week;.
  • Mindfulness and Relaxation workshops to promote health and wellbeing;
  • "Fit for Life" sessions providing free coached activities for over 50's;
  • 50+ Myzone pilot with Heart Smart participants demonstrating an opportunity to reduce NHS costs;
  • Healthy Choices Day promoting food awareness and diabetes prevention;
  • National Diabetes Prevention Programme.


Women

In 2017 there were 11 million visits by women. Activities to promote accessibility and awareness included:

  • "Back to Netball" and "Walking Netball" sessions in partnership with the national governing body;
  • Women's Only Running Groups, Family Challenge, Women's Tennis and Women Only Swimming;
  • "City Well" event targeting women working for the City of London Corporation;
  • Single sex swimming and gym sessions for Muslim women;
  • Specially designed sessions for new mothers such as "LegsBums, Buggies and Mums";
  • Parent & toddler ice skating sessions.

 

Community Programme

Fusion seeks to promote sport and active leisure participation to the widest possible community and to engage positively and inclusively with those who do not normally take part in active leisure. We maintain an exciting programme of general-appeal events in our sport and leisure centres. In 2017 these included:

  • Swimathon which involved 45 pools and over 700 swimmers and raised £60,000 for Marie Curie;
  • Crisis "Winter Dip" and Christmas Day swim fundraising for charity and good causes;
  • Participation in other national fundraising and awareness events including Race for Life, Children in Need, Sports Relief Miles;
  • Organisation and support for local fun runs, five-a-side tournament, health events, school fares and local authority shows;
  • Recruitment of 250 volunteers for the London Marathon and other events;
  • 300 open days where the local community are invited to use facilities free of charge;
  • Community placements and work experience for young people;
  • Partnerships with Good Gym, Our Parks & Beat the Street to increase physical activity and wellbeing.

   

Investment

Over the past 6 years we have completed over 150M of investment with our partners and funding bodies such as Sport England & Heritage Lottery Fund. This programme has brought significant and improved amenities to our local communities, adding to the quality and variety of services that can enhance community wellbeing. 

We have re-instated 12 disused and dilapidated facilities, bringing to the local community new and enlarged swimming pools, health and fitness facilities, space & equipment for children´s activities, sports halls, outdoor sports facilities and cafés. We estimate that there will be an extra 5 million visits a year as a result.

The Brockwell Lido investment (2007) continues to add value to its locality bringing a wide range of sporting and non-sporting activities to a previously derelict site and driving an additional 250,000 visits a year. In 2011 Fusion commenced a similar redevelopment project at the Wycombe Rye Lido (formerly Holywell Mead Pool) in High Wycombe.

Affordability and Equity of Access

A concessionary pricing structure is in place across our portfolio to enable all those from disadvantaged and, or, low-income communities full access to our services. 30% (almost 2 million) visits and 30% (over 10,000) regular subscription customers are from hard to reach or low income backgrounds and enjoy concessionary prices. In addition, we operated a comprehensive range of targeted programmes in 2011, including:

  • programmes within deprived areas to encourage participation;
  • Sporting Chances programme to provide free sporting activities for children;
  • free half terms and summer holiday activities for children, working in partnership with Help a London Child;
  • free access for looked-after children.

Disabled People

In 2013 we saw 202,000  visits from people with disabilities. We have promoted our accessible facilities and activities with:

  • free gym and pilates sessions and events on International Day for Disabled People;
  • taster days and free yoga, pilates and swimming sessions for carers;
  • support for young disabled people to set up and deliver disability sports, judo and table tennis clubs;
  • specialist swimming lessons and free swimming lessons for people with disabilities;
  • training for our staff in disability awareness.

Older People

In 2013 we saw 850,000 visits from those over 60 yrs. 

Activities support the awareness of our inclusivity for the older generations included:

  • specialist 60+ activity sessions including swim, gym, class and a sports activity for a fixed price and encouraged alongside a social `club´ environment for our older customers;
  • free Swimming for over 60´s;
  • targeted programmes including badminton, seated exercise classes, swimming lessons and rambling and walking groups
  • delivery of NHS exercise referral programmes across 7 partnerships.

Community Programmes

We seek to promote sport and active leisure participation to the widest possible community, and to engage positively and inclusively with those who do not normally take part in active leisure. We carry out a vibrant programme of general-appeal events in all our sport and leisure centres. A selection of these from 2013 include:

  • swimathon which involved 28 swimming pools & 800 swimmers and raised 96,000 for Marie Curie Cancer Care;
  • hosting of Crisis "Winter Dip" an outdoor swim event which raised 13,000 for the homeless;
  • participation in other national fund raising and awareness events including Children in Need, Sports Relief Miles and Cancer Awareness;
  • organisation of and support for local events such as Fun Runs, Five-a-side tournaments, Country & Local Authority Shows;
  • recruitment of 100 volunteers for the London Marathon
  • seasonal events such as Winter Outdoor Swim and Valentines Open Day where the local community are invited to use facilities free of charge.

Our approach to sports and community development is based on a number of core beliefs:

  • forming good partnerships and working collaboratively with local and national organisations;
  • supporting local sports clubs;
  • using sport as a diversionary activity to help reduce crime and disorder;
  • helping the personal development of young people including promoting positive behaviour, confidence and improving educational attainment;
  • making it easier for people to achieve healthier lifestyles;
  • building social networks within communities;
  • promoting equality in sport by encouraging those who traditionally have not taken part in sport to participate.

Our sports and community development objectives:

  • innovative programming for all in the community, opening access to underrepresented groups;
  • increasing participation;
  • creating strong partnerships;
  • developing the workforce with training and employment opportunities;
  •  supporting the growth of sport in the community;
  • quality coaching programmes;
  • promoting a healthy lifestyle;
  • our communities can use our list of the National Governing Bodies of Sport.