The Braintree district has shown the largest increase in the amount of active residents in the country, according to a recent Sport England survey.
It has also had the greatest reduction in the number of inactive residents in the whole of Essex, over the last three years, according to the Active Lives survey delivered as a way of measuring the sport and activity of adults across England.
Braintree District Council is working with a number of partners including the Active Braintree Network, Fusion Lifestyle, local sports clubs and physical activity organisations to help support and empower residents to get active and livewell. The Council's commitment to health and well-being is demonstrated by its Be Well Strategy and by its livewell campaign, which has now been adopted by all 12 local authorities across Essex and Essex County Council.
John Wood, Chairman of Active Braintree Network said, "There has been such a fantastic commitment from everyone involved which has led to the most significant increase in adults being more active. The campaigns from Active Essex such as the 30:30 challenge (30 mins activity for 30 days), our partnerships with local sports clubs and physical activity organisations who are providing every resident the chance to participate and Fusion Lifestyle who design sport and activity opportunities across the district for all, have all helped fulfil our aim of getting more people more active. Working with partners in this way will really help the Active Essex vision to get 1 million people in our county active."
Councillor Peter Tattersley, Cabinet Member for Health & Communities said, "We designed our BeWell Strategy to be simple but effective, because we understand that being active can improve people's general physical and mental well-being. Our multi-agency approach to getting people active has had tremendous results and we will continue to strengthen our relationship with partners and build on the success of our livewell campaign."
The Council's Be Well Strategy focuses on four priorities; getting people active and increasing participation in competitive sport, enabling the right facilities and engaging people and inspiring people to make a change.